PwC is a strong brand in our markets and we have a responsibility to show leadership, both as a business and as a community member. We are committed to making a positive difference, based upon our core competencies and values.

The Africa Central corporate responsibility programme was launched in July 2008 in line with global PwC objectives. Since then, we have embedded corporate responsibility into our strategy, focusing on education and community issues as well as health issues and famine and disaster relief.

In all of our markets, a considerable number of PwC staff participate in corporate responsibility projects and willingly donate generously. Many of these donations are matched in kind by PwC firms.

Uganda

Landslides in Bududa, in eastern Uganda, left three villages completely destitute in March 2010. Thousands of people were displaced and general business activity was brought to a standstill. PwC Uganda partnered with ActionAid Uganda to provide expectant mothers with baby kits including blankets, bed sheets, mosquito nets, soap and baby jelly. PwC staff (below) also contributed six bales of used clothing and shoes and the firm matched staff cash contributions.